As the world is moving onto the mobile, business owners from all around the world are leaving no stones unturned when it comes to providing their customers with a smooth and phenomenal mobile shopping experience.
Besides native Android & iOS applications, Progressive Web Applications (PWAs) have also occupied a significant market share in the eCommerce industry.
Recently, Magento has released their own Magento 2 PWA Studio, which basically allows Magento developers to turn any existing Magento eCommerce website into a Magento PWA.
In fact, Magento 2 PWA is so rapidly evolving nowadays that it is now receiving continuous improvements and updates from the community.
We, at MageDelight, have been constantly monitoring these updates & improvements for quite some time and we believe that now is the perfect time to share the top 5 reasons to use Magento 2 PWA in 2021.
5 Reasons to Use Magento 2 PWA
In this article, you’ll find 5 core reasons why Magento 2 PWA is a totally game-changer for the eCommerce industry.
1 – No Installation
Unlike native iOS & Android applications, when you develop a Magento 2 Progressive Web Application, your customers will no longer need to install the application on their devices.
Instead, all they’ll need to do is save the icon of your Magento 2 PWA store on their home screen.
And when a customer interacts with the icon saved on their device’s home screen, it will open up a browser and load all data precached there automatically.
This, as a result, will make your Magento eCommerce store feel like a native app, providing the best features of both, mobile application and web.
2 – Full-Screen Mode
Although a Magento 2 PWA is ultimately a website, there won’t be any browser URL bar and navigation tools on the bottom of the page.
This is mainly because Magento 2 PWA acts like native mobile applications and thus they’re capable of providing a full-screen mobile experience and creating a highly-engaging shopping environment.
In fact, Luxmart has reported a considerable increase in its conversion rate from 0.6% to 1.24% after making the switch to Magento 2 PWA store.
3 – Stellar Shopping Experience
Magento 2 PWA Studio offers a blazing-fast response time than the standard Magento 2 eCommerce websites.
In fact, it has been also proven that only the Magento 2 PWA can provide store pages with no reloads and offer a stellar shopping experience to customers.
This stellar shopping experience is possible because of the combination of service workers and client-side storage API, which gives precaching of a web app.
Although, this blazing-fast loading speed is only possible after the first store visit. But, once your Magento 2 PWA store is pre-cached, your customers will be shocked by the enhanced shopping experience.
4 – Offline Mode
Magento 2 PWA, in addition to providing an enhanced shopping experience & blazing-fast performance, also allows customers to generate and save content even when there is no internet connection.
This is because of Magento 2 PWA websites all information on customers’ devices, which makes it possible to provide a rich offline experience.
And once the internet connection is resumed, the Magento 2 PWA automatically sends data to your eCommerce store. As a result, nothing will stop your customers from making a purchase from your store, even when there is no internet connection available.
5 – Advanced Accessibility
With Magento 2 PWA Solution, your customers will no longer have to open a web browser app and type your store’s URL in order to access it.
The Magento 2 PWA stores are way more accessible. Customers only need to open the corresponding icon of your eCommerce store from their home screen to instantly access and browse your store.
Magento 2 PWA is a great and proven solution for your existing Magento eCommerce website to keep up to date with the latest trends. The technology has already demonstrated its benefits for hundreds of Magento store owners across the world.
So, if you’re serious about upgrading your store to meet consumers’ demands, transforming your store to Magento 2 PWA is definitely a step in the right direction.