Magento 2 Tutorials

GA4 For Magento : What is Google Analytics 4 & How Can It Help My Ecommerce Business?

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Google Analytics 4 is the latest version of Google’s web analytics service. It can help you understand how your customers interact with your website and how they find you. You can use this information to make changes to improve your ecommerce store’s performance, such as adding new products or improving conversion rates.

What is Google Analytics 4?

GA4 is Google Analytics’ newest version and it offers a new user experience. GA4 utilizes a simplified interface that makes it easier for users to understand how their data is being used by the site, as well as provides them with more details about each visitor’s interactions with your site. This can help you make data-driven decisions about what changes need to be made on the fly so that you can keep up with changing trends in ecommerce.

GA4 does not have all of the functionality of Universal Analytics (UAS), but if you have an existing UAS implementation then migrating your existing data will be relatively easy since both platforms share common features like goals and events tracking.

How does Google Analytics 4 work?

Google Analytics 4 is a new version of Google Analytics that works in the cloud. This means that it doesn’t require any additional software to be installed on your website, and you can use it on any device including desktops, laptops and mobile devices.

GA4 is more intuitive than GA3 because it uses simple text labels instead of confusing graphs and tables. It also has an improved interface with large buttons for easy access to commonly used reports (e.g., traffic sources). In addition to being easier for users to understand, this new design makes it easier for them to see important information at a glance – whether they’re looking at their dashboard or browsing through data from previous periods in time (for example: “Today” vs “Yesterday”).

What are the advantages of using Google Analytics 4?

Google Analytics 4 is the latest version of Google Analytics, which was developed by Google and is used to track user interactions on websites. It has many advantages over traditional Google Analytics:

It is more reliable and accurate than traditional Google Analytics.

It’s easier to use, which means less time spent learning how it works, so you can get started right away!

You can set up your website tracking in less than 5 minutes with GA4; no need to install anything on your server or wait for it to download (which could take days).

The cost per month is lower than traditional versions — as low as $10 per month if you’re using a free plan!

What are the limitations of Google Analytics 4 for my Magento store?

It’s important to note that the GA4 platform is a new one and therefore, there are some limitations. For example, you cannot use GA4 with an existing Google Analytics account or Universal Analytics account (which would be your traditional version). You also cannot use it with a traditional Universal Analytics account because they are not compatible with this new platform.

GA4 will also allow you to connect your Magento store directly to Google’s Search Console so that users can find specific information about their purchases on your website in real time.

Can I still use traditional Universal Analytics with Google Analytics 4?

Yes, you can still use traditional Universal Analytics with Google Analytics 4. You can use both Universal Analytics and Google Analytics 4 at the same time. However, you will have to set up a new Google Analytics account for your Magento store and migrate your existing data from it (if any).

You will find that setting up the new GA4 is no different from configuring any other third party module like Magento or WordPress or Woo Commerce – which is something we know all too well!

You can use Magento 2 GA4 extension to set up a new Google analytics account for your store.

GA4 extension is a new way to track ecommerce data. It’s easy to set up GA4 on your Magento store and use it for tracking events, sales and traffic. With the help of MageDelight Magento 2 GA 4 Extensions you can collect data by Google Analytics 4 is event-based rather than transaction-based. This Extension will help you track Enhance eCommerce Conversion Tracking. You can also read our guide for configuring Magento 2 GA4 Extensions.


In this article, we’ve covered everything you need to know about Google Analytics 4 and how Magento can help your ecommerce business. We hope that you found this post useful and now feel more confident in your ability to use GA4 with Magento 2. If there are any other questions or concerns about this topic, don’t hesitate to contact us by email at

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