Things to Focus to Improve Website User Experience

 Change The Way The Customers Look At The Store!

One of the reasons why Magento eCommerce is famous is its ability to adapt new branding styles and designs. But the question is, do you know what kind of strategies and steps should be followed to increase the user experience in the year 2021? If no, need not worry; this article is all about that. 

Often the traffic increases during the holiday season, is your Magento store prepared for that? 2020 has been an unusual year in many ways, many people have shifted to online shopping this year, and the trend will continue hopefully in the upcoming years. 

When the store’s traffic increases, it is essential to make sure that there are no unusual activities because the traffic and store are working efficiently. 

Since many people have started working from home, online sales have grown exponentially to meet customer demand. Hence, this is the best time to enhance the Magento store and provoke new and existing customers. 

Below is a quick walkthrough of the things that should be focused on to improve the user experience in the Magento store:

Ways for Better User Experience on Magento Website

1. Enhance the Navigation flow:

Often, the customers will move back and forth while buying. For instance, the Customer might have added a product to the cart, and during the checkout, they realized they also want to buy some other product. 

Recommended: Improve Website Navigation with Magento 2 Layered Navigation

During such scenarios, the Customer will go back to the product page again and look for some product. Hence, navigation should be effortless. Also, during the checkout process, if the Customer wants to delete a product, they should do that.

The Customer should be able to change the products’ attributes that they have added to the cart during the checkout itself; there is no need to revisit the product page.

The navigation flow should be simple and understandable. 

2. Improve Payment Methods: 

Ever come across a situation where you have just found the perfect product that you have been looking for a long time, you have added it to the cart, and precisely before buying, you realize that you don’t use any of the payment methods that are supported, isn’t that disappointing? Probably you will never visit that website again.

Hence, ideally, all the reliable payment methods starting from cash to electronic money, should be supported and secure. The customers should be just one touch away from beginning the transaction. +

Along with integrating all the payment methods, the merchant should ensure the payment process is simple and not time-consuming. 

3. Strong Call to Action:

Call to Action is one of the most vital things and the least focused thing on improving the user experience. The merchant should ensure that links on the store are directing exactly where the Customer is expecting.

The buttons must be large enough and attractive to draw the visitor’s attention and make it easy for them to click on them. There are many different styles and designs available to experiment with, and then select the one that goes best with the store.

The CTA game must be strong as it is the shortcut to convert visitors to customers and attract the existing customers to spend time with the products and purchase them.

4. Introduce Gesture Control:

With an increase in touch screen technology, many touch screen gadgets are already on the table. Most of the traffic comes from mobile users. Hence, it is essential to provide a dynamic experience to the users.

The merchants might argue with the fact that they have already optimized the mobile application to its best. However, it still might not be sufficient for 2021 users where the development in technology is exponential.

That’s where the idea of gesture control takes place. The users should be able to operate the application via hand gestures or facial gestures. They should be able to navigate easily via these gestures. 

For instance, a fingerprint can be introduced, and where the user no longer has to log in via password, they can log in directly by scanning their fingerprint. An alternative to that, facial recognition can help where the user doesn’t even scan their fingerprint. 

All these fancy technologies come at a price. Robust hardware support is required to integrate the gesture control in the website. If the proper hardware is not used, the merchant might end up annoying the users. 

5. Advanced Personalization:

Personalization is something where the merchant can create unique content and recommendations for each user based on some information such as past orders, the items that they have viewed lately or the date of birth. 

The main aim is that the user feels special that the content is created just for them, which will increase the conversion rate. Nowadays, many companies have a personalized assistant interacting with them by voice, face, or fingerprint. 

Amazon creates a personalized home page for each of the users based on the habits, shopping, wish lists, etc. 

6. Analyze Customer’s Needs:

Using the Magento Extensions and the fancy features, the merchant would be excited to have a website of their own. When you are new to this business, you will be more excited, but ensure that you have a proper plan.

According to a survey, 65% of people like to see attractive web design that is also simple and plain. The merchant should focus on every aspect of the user experience. The website gives the first impression of the business to the customers. 

Hence, it is crucial to have an attractive home page that provokes the customers to go to the product page and look at the fantastic products. Along with an appealing website, it is vital to have a seamless navigation flow through which customers can move back and forth and have a satisfying shopping experience. 

Wrapping up!!

Customer’s needs are ever-growing. So, it is in the merchant’s hand to meet the customers’ expectations and provide them a friendly and personalized shopping experience. The easier the website is to use, the more the customers will pitch in.

All the approaches discussed in this article revolves around the integration of AI with the website. With the advancement in that field, many fancy AI tools can work in a way we have never thought of. For instance, Alexa and those tools can indeed help customers with shopping and recommend the products. 

In the end, how happy are the customers after visiting the website is all that matters! Boost your eCommerce store user experience and lookout with the best Magento extensions!