SaaS – you might have heard this word more often than you’d have actually talked about it. What exactly is SaaS? Well, it is one of the models that is rapidly progressing in the tech-world. This blog is for you if you’re the one with various questions about SaaS and B2B SaaS.
What is SaaS?
Software as a Service (SaaS) is basically a software distribution model wherein a third-party provider can host the applications and make it available for customers through the internet. Mostly, it is businesses who are customers of SaaS, not the end-users of the application.
For an instance, the best example of SaaS is Google. Google Docs, Google Drive, all these are the apps that we use on a daily basis. For using these applications, business customers are not required to download or install the app on their desktop system. A copy version of this can be accessed through their desktop, mobile devices, anywhere anytime with internet connection. The source code of the application remains the same for all the customers.
What is B2B SaaS?
Now that everything about the term ‘SaaS’ is clear, let me explain what exactly is B2B SaaS. B2B SaaS refers to the company that provides software (app, extension, add-ons) to other business as a service. The products offered by them are built to assist businesses in efficient and effective operation with automated processes. The main purpose is to narrow down the expenses occurring due to human resource. It is because of this value that a huge number of companies use SaaS software in order to optimize sales, marketing as well as customer care services to improvise the performance and generate higher ROI.
There are various industry experts who develop B2B SaaS such as Microsoft, Adobe, Slack etc.
Top 5 World Best SaaS B2B Companies
Here is a list of top 5 famous and successful products portfolio that also happen to be the best service providers in the industry.
The biggest name is obviously Google that owns nearly 135 products highly focused on Survey, Cloud Content Collaboration, Document Creation, Digital Analytics, Video Conferencing, and more. The most used products are known as Google Forms, Google Drive, Google Docs, Google Analytics, Google Hangouts Meet.
Adobe is known for its products and services portfolio in Digital Marketing, Digital Media, Printing and Publishing software that owns over 50 computer software products. Some of the highly used ones include Adobe Photoshop, Adobe Illustrator, Adobe InDesign, Adobe Dreamweaver, Adobe Photoshop Lightroom).
MailChimp is a leading marketing platform, especially for small businesses. Its solutions cover various areas such as Email Marketing, Transactional Email, Marketing Automation, Other Marketing with typical products such as Mailchimp, Mandrill, Mailchimp All-in-One Marketing Platform, TinyLetter.
HubSpot is quite famous for its diffusion in more than 100 countries to help customers attract, analyze, and nurture businesses’ customers. The solutions by HubSpot are focused on Marketing Automation, CRM, Sales Performance Management, Help Desk, Online Course Providers, this giant brings in various tools such as HubSpot, HubSpot CRM, HubSpot Sales, HubSpot Service Hub, HubSpot Academy.
It is one of the highly well-known SaaS companies. It owns nearly 58 cloud-computing products. The major solutions by Salesforce focus on CRM, Marketing Automation, Help Desk, Email Marketing, Business Instant Messaging.
Owning an eCommerce store and planning to gain more businesses? B2B SaaS products are recommended to achieve such goals. These help you streamline the processes within your organization and also help in better customer and product management of the store.